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At DomainMarket.com, we provide business owners with premium domain names that help them reach the right people. Our platform can help you buy premium domains that give your business a unique starting point toward brand growth. We have a track record of selling and developing for many top online brands. Here are six things to watch for as you buy premium domains for your business:
Before deciding on a domain name, research the audience you want to attract. Below are some questions you can ask to help you learn about your company's target audience:
What types of goods/services do you sell?
Who is most likely to use your goods/services?
What are the demographics of your target audience?
How big is your business and reach?
What is the end goal for your business?
Matching audience information with your business goals can help you choose a fitting premium domain name. Many target audience groups use mobile devices to search for goods and services online, so it can also be beneficial to make sure your website is mobile-friendly.
Once you gain details about your target audience, use keyword research to find the best searchable words and phrases on popular search engines. When selecting quality keywords, aim for a balance between relevance to your business and words that have a low search volume. Keywords with a lower search volume have less competition and may help your website content rank higher with specific searches.
You can utilize keywords to gain more traction within your niche and attract your ideal consumers. If they are bargain hunters, you can aim for keywords like "low-cost gold watches" to appeal to them. Websites with .com domains and targeted keywords may receive more favorable treatment from Google. As you buy premium domains, consider how they will affect your target audience and brand image.
When choosing your domain name, you'll want to keep it short, concise, and easy for people to remember. These name qualities can help make your domain name more brandable. Here are some tips to follow for creating a quality domain name:
Avoid using slang terms with multiple different spellings.
Stay away from hyphens, numbers, and abbreviations.
Avoid doubled letters.
Check for misspellings and typos.
Avoid using complex words.
Our business partners, such as SEO.com and Phone.com, have unique names that consumers can easily recall. These brand-specific domains are easy for potential customers to spell, type, and read. When you buy premium domains that are short and memorable, your brand is more likely to stand out amongst your competitors.
Relevancy is one factor used by search engines to help decide on search engine rankings for websites. When choosing a domain name, look through your list of keywords and find the top relevant phrases that use them. Before you buy premium domain names, check that another business does not already have the same phrase.
Using a relevant name also helps potential customers know what your business is about. If you sell cars, you can use the word "cars" as part of your domain name. A domain like "www.roadhousecars.com" could be a clear and relevant choice for your business. Users looking at the site name can easily see your page is related to cars.
Domain name extensions can also help tell site visitors what your business is about. Here are the three ways domain extensions can define websites like yours:
Location
Product and service offerings
Nature of business
Obscure extensions may make your website appear less trustworthy. At DomainMarket.com, we offer premium domain names with the .com extension. Websites and email addresses from these domain extension types are often more professional-looking in the eyes of your consumers. The .com extension is also one of the more widely used extensions, so people tend to assume that your website will end in .com. When paired with quality keywords, picking the right extension can help you attract your ideal consumers.
If you're a local brand that wants to attract nearby consumers, consider adding a location to your domain. Including the city where your business resides tells consumers where they can find your products/services. Doing this may boost your local SEO efforts and help your search rankings over time.
Your website may be the first interaction that a potential customer has with your business. At DomainMarket.com, we provide businesses like yours with options for buying premium domains that can grow your online presence. We can help you choose a unique domain name that sets you apart from your competitors. Buy your premium domain name with us and begin increasing your online traffic potential today.
