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Your domain name is one of the factors that affect your branding. Online businesses need short, catchy, brandable domain names made of easy-to-remember words. The domain name should be relatable to your brand and logical. Leading companies use premium domain names, which offer high performance and branding potential. If you're looking for a prestigious domain name to impact your company's brand, DomainMarket.com is here to help.
Your domain name is the primary reference point for your company and part of the brand. Big-name companies have straightforward domain names featuring the trademark name and an extension. If you plan to open an online DIY class about making rugs, a domain name like "learningDIYhomemaderugs.com" won't help your brand. A shorter version like "DIYrugs.com" is much easier to remember and brand.
DomainMarket.com can help you find premium brandable domains for your business. Your customers should be able to tell what the company is about by looking at the domain. Some names are based on the trademark name, but you’ll still find subdomains and clever extensions, like domain.tech. Here’s an overview of five ways a domain name affects your branding:
A domain name that matches your business name and is pertinent to the products and services you offer reinforces your brand. Premium domains from DomainMarket.com are brief and uncomplicated, with simple syllables your audience can easily pronounce. People unfamiliar with your brand should be able to remember the name easily. The domain should help you distinguish your company from other websites with flashy peculiar domains.
A simple memorable domain name can result in better search engine ranking. Premium domain names enjoy domain bias in web searches, where search engines rank simple names higher than complicated ones. Your website may rank highly and receive more organic traffic. A stronger online presence, better SEO, and increased traffic work toward greater awareness. Complicated names are more problematic to market because people won’t remember the keywords.
Domain names that are easy to remember eliminate the multiple steps involved in finding your website. People can type a few phrases on a search engine, and it will take care of the rest. DomainMarket.com offers domains you can easily incorporate within your content, links, CTAs, titles, and metadata. People can also pass along the name to friends and family members during casual conversations. People are also more likely to return to your website.
A strong, simple, memorable domain name can add credibility to your business and distinguish it from others. People tend to trust consistent brands and companies that rank highly on search engines. DomainMarket.com domain names are prestigious and incorporate your brand name, products, and services. They also enjoy better ranking, mentions, and backlinks. You can build a strong online presence that customers associate with authority in the topic.
The domain name is your street address in the digital space. People will get confused if the address is complicated or has nothing to do with your products and services. Online users expect consistency between your brand name, domains, and other branding elements. Everything from the keyword to the extension should be relatable to what the site offers. Here are the three primary domain name aspects that affect your branding:
At DomainMarket.com, we help you find keywords that speak directly to your business, brand, products, and services. Using our former example, DIYrugs.com, the keyword (DIYrugs) is simple and easy to remember. The keyword also tells your audience about your business (making DIY rugs). Your domain keyword should be relevant to your business, except for companies with a unique trademark name, such as groups and holdings.
Domain name extensions have evolved from the classic .com, .edu, .org, and .net to feature more options. Modern businesses can use unique extensions like .club, .site, .press, .tech, .online, .website, .space, .host, and more. If you run an e-commerce business, .com or .store makes more sense than .net, .org, or .edu. You can align your extension with the industry the way big-name companies have done.
Some domain names have copyrights. Check whether your domain name is copyrighted. DomainMarket.com can help you find premium names with no copyright issues. Using someone else's material can give you sleepless nights because your brand could fall apart at any time. Your customers will also need clarification.
You need premium domain names to compete and gain authority within your niche. People trust simple, concise, and easy-to-pronounce domains, which is why some brands are instantly recognizable. At DomainMarket.com, we provide the world's best online store for purchasing super-premium (dot com) domain names. We're the origin of leading brands like SEO.com, Phone.com, BandCamp.com, Skateboards.com, and more.
